People connect with your « why » more than with your what 😉
People will buy your service because they connect to your « why », the true reason and motivation for offering your solution.
Your « why » is not to wake up in the morning to make money (even if that’s important too) or to drink your first sip of coffee, but to make the planet a better place to live or to help a community you want to defend.
Connecting your business and daily life to your « why » will change your life. It will give you a purpose.
So tell me, what is your « why »?
At Consultancy32, the international network of independent consultants we created with Barbara Mahe, my « why » is to offer all consultants the opportunity to have the best work life balance possible by being independent (choosing clients, colleagues, managing their agenda more freely…) while making our clients happy 😊
As an international communications coach, my « why » is to help YOU change your professional & personal life through the right usage of words and non verbal communication. Yes, the way you communicate can change your world!
Special tribute to Simon Sinek for his theory on the « why », to Consultancy32, all the great consultants we work with, and all the inspiring people I get to meet everyday 🚀
Subhor Dubey, École Polytechnique, X-Novation Center , Bruno CATTAN, Mathilde Pruvost, Julie Bragato, Philippe Hazet, Hugo Arruda, Stéphanie Morin, Stephanie Herrmann, Marjorie Mahalingam, Mathurin Mahé, Leonard, Raphaël Bloch