Why should you spend more time on social media?
“Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, […]
How to succeed the communication of your fundraising?
Announcing a fundraising is a key moment for a startup. It drives attention from stakeholders, increases sales and builds the base of […]
How Solar Impulse turned an incident into an historical moment
“Making the impossible happen takes more time than the possible,”explains Bertrand Piccard, Chairman and Pilot of Solar Impulse, on the company’s website. […]
Période estivale : Comment communiquer efficacement en France ?
Enfin les vacances… La France sommeille au mois d’août. Si de nombreux communicants partent plusieurs semaines, d’autres restent sagement assis au bureau […]
Zurich, a multicultural or cross-cultural business city?
Being interested in international PR and cultural diversity, I had imagined Zurich as one of the most international cities in Europe and […]
What is Dubai’s business temperature?
I just came back from a two-week trip to Dubai to meet with a variety of marketing and PR directors in the […]
Cold Calling: Turning Interest into Need
Let’s share 9 useful tips for cold calling easily applicable in sales, marketing and public relations. Some of the elements listed below […]