We are inspired by what we do because of the motivations behind our actions. It is not what we do that matters so much but why we do it. When our clients come to us, they often want to improve their public speaking, strengthen the way they pitch, gain impact or get rid off their […]
Gaillard and Mahe launch Consultancy32 Paris-based Diane Gaillard and Geneva-based Barbara Mahe have launched Consultancy32. The new agency does not have a permanent base or employees, but the pair will work with various senior consultants, including SEO expert Remi Ribes and designer Stephanie Morin, to service clients. Gaillard has worked as a freelancer since 2012, while Mahe was […]
Tribune de Diane Gaillard and Barbara Mahe, co-fondatrices de Consultancy32, réseau international d’experts en communication. Avec le développement des réseaux sociaux, le consommateur a pris le pouvoir sur les marques. Le client final choisit bien souvent de faire confiance à ses pairs plutôt qu’à la publicité ou tout autre communication de l’entreprise. Cette mutation a un fort impact sur […]
Think carefully about your target audiences: B2B, B2C, sector, age group. Plan ahead of time to give journalists a week to prepare for the launch. If your story is big enough, don’t give an exclusive but only the embargoed press release to trusted journalists. Use « media-friendly » wording. Make the press release so easy to read […]
“Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security” said Emily Bell, Director of Tow Centre for Digital Journalism at Columbia J School.* Social media to build trust Social media is about sharing trends in the market […]
Announcing a fundraising is a key moment for a startup. It drives attention from stakeholders, increases sales and builds the base of a reputation. So how to get it right? Here are 10 easy steps: Anticipate A fundraising process usually takes months. In order to be effective, its communication should take a few weeks, especially […]
“Making the impossible happen takes more time than the possible,”explains Bertrand Piccard, Chairman and Pilot of Solar Impulse, on the company’s website. These words summarize Solar Impulse’s storytelling and the way the company transformed a negative story into a historical moment. Let’s analyze the 6 steps of their powerful storytelling (and no, I do not […]
Enfin les vacances… La France sommeille au mois d’août. Si de nombreux communicants partent plusieurs semaines, d’autres restent sagement assis au bureau à préparer la rentrée. C’est le moment idéal, non pas pour jouer à l’hélicoptère dans les couloirs, mais pour dresser un bilan des neuf premiers mois et préparer le reste de l’année. Voici […]
Being interested in international PR and cultural diversity, I had imagined Zurich as one of the most international cities in Europe and probably the most cross-cultural. After a dozen of business meetings as well as time spent with expats, I got surprised in many ways. This was not in any negative or positive way, it […]
I just came back from a two-week trip to Dubai to meet with a variety of marketing and PR directors in the following sectors: hospitality, finance, government, real estate and media. My aim was not only to make new business contacts but to understand how Dubai had changed since 2008. At the end of 2008, […]