Think carefully about your target audiences: B2B, B2C, sector, age group. Plan ahead of time to give journalists a week to prepare for the launch. If your story is big enough, don’t give an exclusive but only the embargoed press release to trusted journalists. Use « media-friendly » wording. Make the press release so easy to read […]
“Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security” said Emily Bell, Director of Tow Centre for Digital Journalism at Columbia J School.* Social media to build trust Social media is about sharing trends in the market […]
Announcing a fundraising is a key moment for a startup. It drives attention from stakeholders, increases sales and builds the base of a reputation. So how to get it right? Here are 10 easy steps: Anticipate A fundraising process usually takes months. In order to be effective, its communication should take a few weeks, especially […]
“Making the impossible happen takes more time than the possible,”explains Bertrand Piccard, Chairman and Pilot of Solar Impulse, on the company’s website. These words summarize Solar Impulse’s storytelling and the way the company transformed a negative story into a historical moment. Let’s analyze the 6 steps of their powerful storytelling (and no, I do not […]
Enfin les vacances… La France sommeille au mois d’août. Si de nombreux communicants partent plusieurs semaines, d’autres restent sagement assis au bureau à préparer la rentrée. C’est le moment idéal, non pas pour jouer à l’hélicoptère dans les couloirs, mais pour dresser un bilan des neuf premiers mois et préparer le reste de l’année. Voici […]
Being interested in international PR and cultural diversity, I had imagined Zurich as one of the most international cities in Europe and probably the most cross-cultural. After a dozen of business meetings as well as time spent with expats, I got surprised in many ways. This was not in any negative or positive way, it […]
I just came back from a two-week trip to Dubai to meet with a variety of marketing and PR directors in the following sectors: hospitality, finance, government, real estate and media. My aim was not only to make new business contacts but to understand how Dubai had changed since 2008. At the end of 2008, […]
Let’s share 9 useful tips for cold calling easily applicable in sales, marketing and public relations. Some of the elements listed below are taken from a recent video made by Steve Richard, Co-Founder at Vorsight and Ken Krogue, President and Co-Founder of InsideSales.com. I also added some tips from my own communication experience. The key […]