How to get coverage in the London Evening Standard, the Independent and on BBC Radio London in the same week?

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Think carefully about your target audiences: B2B, B2C, sector, age group. Plan ahead of time to give journalists a week to prepare for the launch. If your story is big enough, don’t give an exclusive but only the embargoed press release to trusted journalists. Use « media-friendly » wording. Make the press release so easy to read […]

Why should you spend more time on social media?

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“Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security” said Emily Bell, Director of Tow Centre for Digital Journalism at Columbia J School.* Social media to build trust Social media is about sharing trends in the market […]

How Solar Impulse turned an incident into an historical moment

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“Making the impossible happen takes more time than the possible,”explains Bertrand Piccard, Chairman and Pilot of Solar Impulse, on the company’s website. These words summarize Solar Impulse’s storytelling and the way the company transformed a negative story into a historical moment. Let’s analyze the 6 steps of their powerful storytelling (and no, I do not […]

Période estivale : Comment communiquer efficacement en France ?

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Enfin les vacances… La France sommeille au mois d’août. Si de nombreux communicants partent plusieurs semaines, d’autres restent sagement assis au bureau à préparer la rentrée. C’est le moment idéal, non pas pour jouer à l’hélicoptère dans les couloirs, mais pour dresser un bilan des neuf premiers mois et préparer le reste de l’année. Voici […]